The Story of The Fjallraven Kanken

This was written some years agone currently, however, such is that the power of the common-or-garden Fjällräven Kånken that this text remains as relevant currently because it meant back within the mists of your time.

Cast your mind back to 1978. The Bee Gees area unit at the highest of the hit parade, zombies area unit lurking outside of a mall in Dawn of the Dead and in Sweden eightieth of the population area unit affected by back issues thanks to unwieldy shoulder baggage.

With back specialists and hunchbacks all over frantically scrambling to seek out a replacement style before another generation of Swedes area unit unfit, in steps Fjällräven mastermind and out of doors enthusiast, Mr. Åke Nordin along with his spine-saving school-bag — the Kånken.

With a reputation which means ‘carry’ in Swedish, it’s not abundant of a surprise that the Kånken was designed to try and do simply that. By mistreatment 2 straps rather than only 1, the load of serious school-books was unfolded equally on each shoulder that means less strain on the rear.

As well because the spine-saving form, the luggage was made up of a super-durable material (known solely as 'Vinylon F') and filled with a smörgåsbord of helpful options, as well as a newspaper pocket for the news-conscious pupil, a reflective badge and a removable seat pad for the occasional Swedish-meatball picnic.

With the backing of the Swedish Guide and Scout Association, Kånken backpacks were presently the bag of alternative for each Scandinavian school-children and fully-grown folks alike, and now, nearly forty years once they 1st hit the playground, over 200,000 of the luggage area unit sold  once a year, creating them the popular backpacks within the world.

While the term ‘classic’ will be thrown regarding fairly loosely these days; we tend to reckon the reliable old’ Fjällräven Kånken undoubtedly deserves the title.

With a style that’s stayed constant since 1978, it’s still as helpful as ever, and whether or not you wish one thing refined or one thing not-quite-so-subtle, there’s a Kånken to suit even the pickiest of backpackers.

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